SEO - Search Engine Optimisation is all about making your website readable by google spiders. Choose your keywords that the user would type in for instance if you do accounting, naturally you would choose keywords such as 'Accountant', 'Payroll', 'Finance', 'Cashflow', etc. Every SEO campaign is tailored depending on your own current standing with Google and the business you are in.
Google spiders crawl the worldwide web every 4 to 6 weeks, and check your code for content. It is Google's business to find the relevant website for the user. So in order to avail of more traffic you will need to make your website content relevant and get this across in the right way using clean semantic code.
To start any Search Engine Optimisation campaign, the very first thing would be to make an assessment of your current web statistics, this will show us where traffic is coming from and what search terms are used to find your website. The most powerful web statistics package is without a doubt Google Analytics it provides a huge wealth of information that would allow us to make informed decisions and get results. Planning it out reaps benefits.
Once a SEO campaign is undertaken, you would be informed of the progress with fortnightly reports. Getting to page 1 of Google results do not happen overnight, they take time and consistency over a period of time. But once you have achieved the page 1 position it is easy to remain there.
Strategic Search Engine Optimisation would include some or all of the below
